GLOSSARY OF TERMS Business Partner - Business partners include merchants with whom we conduct transactions on your behalf, co-marketers, and providers of loyalty campaigns. Clickstream Data - Information that users generate as they move from page to page and click on items within a website, usually stored in log files. Website designers can use clickstream data to improve users' experiences with a site. Cookie - A "cookie" is a small piece of information that a website transfers to the hard drive of a visitor's computer for record-keeping purposes. They provide visitors a personalized experience on our site by enabling us to determine unique preferences and trends based on visits to our website and to other websites. However, none of this information is associated with you as an individual and is measured only in aggregate. IP Address - An IP address is a number that is assigned to your computer automatically and required for using the Internet. Personally Identifiable Information (PII) - PII is individually identifiable data about a consumer collected online from you and maintained by us, including name, address, e-mail address, telephone number, any other identifier that permits the physical or online contacting of an individual, and information concerning a user collected from the user in combination with another identifier.. Vendor - A third party vendor is an entity that performs business operations on behalf of American Express, such as: statement printing, mailing services, data processing, customer servicing, or collections. Web Beacons - Web beacons, also known as "clear GIFs" (a common format for image files), are invisible files located on webpages that you visit. They are often used in combination with a "cookie" to track navigation of a site. If you visit a page on AmericanExpress.com that contains a Web beacon, it communicates with your computer to determine, among other things, whether you have been to that page before or viewed a particular advertisement.