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At American Express®, we believe that serving our communities is not only integral to running a successful business – it is part of our responsibility as citizens of the world. Our mission is to bring to life the American Express value of good corporate citizenship by supporting diverse communities in ways that enhance the company's reputation with employees, customers, merchants, business partners and other stakeholders.
We do this by supporting not-for-profit organizations that are:
See below for complete details of our sponsorship guidelines. |
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Over the years, the American Express Foundation in Canada has helped to increase accessibility to the world of the arts through sponsorship of visual and performing arts programs across Canada.
Throughout the years, we've developed relationships with organizations like the National Gallery of Canada, Montreal Museum of Fine Arts, the Vancouver Art Gallery and the Glenbow Museum in Calgary. Some of our most recent sponsorships include:
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The Future Now – Art Gallery of Ontario (AGO)
(July 2006 - October 2007)
Featuring works of art from the ancient to the contemporary – including masterpieces by Monet and Rodin – this exhibit features highlights and visitor favourites from the AGO's permanent collection. Through experimental installation strategies, this exhibition is designed to discover what the public wants to experience in the 110 new gallery spaces opening in 2008 when Transformation AGO is complete.
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Winterlude
(February 2-18, 2007)
Every February, Canada's Capital Region is host to Winterlude – one of North America's largest winter celebrations. The festival includes three fun-filled weekends of excitement and activity, including skating on the Rideau Canal Skateway, ice and snow carvings, a giant snow playground and the American Express Snowbowl, an outdoor stage featuring performers from across Canada.
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WinterCity
(January 26 - February 8, 2007)
Now, in its fourth year, Toronto's WinterCity festival offers 14 days of city-wide entertainment, culture and cuisine – it's three festivals in one including:
- The Wild on Winter series which features free outdoor shows, skating and live music.
- The Warm Up series which features performances and discounts at some of the city's leading cultural and tourist attractions.
- The Winterlicious culinary program which features prix-fixe menus at more than 130 of Toronto's top restaurants.
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At American Express, we appreciate the impact that talented leaders can have on business and we dedicate significant resources to attract, develop and retain talented employees. Through this giving theme, we are extending our commitment to leadership development to the broader community by supporting programs and partners that provide current and future not-for-profit leaders with practical opportunities to learn and build leadership skills.
Some of our current sponsorships include:
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Junior Achievement
We've had a long-standing relationship with this not-for-profit organization, which is dedicated to helping young people discover leadership, entrepreneurial and workforce readiness skills so they can reach their highest goals. Through programs like Dream Big, we are helping young students build a vision and plan for their future. So far, more than 23,000 students have experienced this inspirational program.
Canadian Academy of Travel & Tourism (CATT)
For more than 12 years, we've supported this high school program that introduces students to the opportunities available in Canada's travel industry. Through the program, students develop entry-level skills and gain valuable hands-on experience in the tourism sector. To date, more than 40,000 students have had exposure to the program and 1,400 student certificates have been distributed across Canada. This program gives students a direct advantage in the tourism sector and in a tourism-related post-secondary program.
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Whether it's feeding the hungry, cleaning up local parks or painting shelters, employees of American Express in Canada are always eager to serve their communities through volunteerism and personal financial contributions. We view this activity as an extension of the service ethic that lies at the heart of our business.
In addition to company-driven programs, our employees take their own initiative to collect monetary donations, as well as a variety of goods such as food and clothing items, in response to community needs. Many of them are committed volunteers at a variety of Canadian charities.
Our senior leaders also donate their time and expertise by volunteering on the boards of a number of non-profit organizations, including Junior Achievement Canada and Cottage Dreams.
Our ongoing philanthropic initiatives include:
Amex Cares Fundraising Campaign
For the past seven years our employees have participated in our annual fundraising campaign, which supports the United Way and many other charities across Canada. The 2006 campaign raised more than $530,000 – our biggest fundraiser ever.
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Amex Cares Events
For over 12 years employees of American Express in Canada have been going into the community to volunteer their time and effort. As part of this program, employees help charities across Canada with projects such as painting community shelters, planting trees or providing food for those in need. We are open to new volunteer opportunities that positively impact the community, so if you have an upcoming event that requires volunteers, please contact us.
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Global Volunteer Action Fund (GVAF)
We believe in supporting the worthwhile causes our employees are dedicated to and we demonstrate this through GVAF, a program that gives employees the opportunity to apply for a grant from the company to benefit the organizations they regularly volunteer with. In 2006, over US$18,800 was awarded to 20 Canadian organizations.
Toronto Children's Breakfast Club (TCBC)
Since its inception in 1984, American Express in Canada has been supporting the TCBC, an organization that provides thousands of children with a healthy breakfast and the energy they need to succeed in school. During these years, we've provided office space and technical assistance to the club free-of-charge, allowing the charity to focus their time and resources on meeting the needs of their community.
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American Express in Canada is committed to supporting as many organizations as possible that fall within our funding priorities. However, given the large volume of requests that we receive each year, please understand that we are unable to respond personally to all inquiries.
Before Applying
Review the three themes that reflect our funding priorities: Cultural Heritage, Leadership and Community Service.
Please do not submit funding requests for:
- Individual needs, including scholarships, sponsorships and other forms of financial aid
- Fundraising activities, such as galas, benefits, dinners, golf tournaments and other sporting events
- Goodwill advertising, souvenir journals or dinner programs
- Travel for individuals or groups
- Sectarian activities of religious organizations
- Political causes, candidates, organizations or campaigns
- Books, magazines or articles in professional journals
- Endowments or capital campaigns
- Travelling exhibitions (we will only consider each venue on its own)
- Sports sponsorships
Eligible organizations must:
- Be registered with Canada Revenue Agency and must be able to document their charitable status.
- Not discriminate on the basis of race, religion, creed, national origin, disability, handicap, age, sexual orientation, marital status, veteran status or any other basis prohibited by law.
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Please send your sponsorship request to:
The American Express Foundation in Canada
C/O Amex Canada Inc. 1211 Denison Street, Unit 18
Markham, Ontario
L3R 4B3
If you have further questions around philanthropic or marketing sponsorships, please e-mail us at amexcanadafoundation@aexp.com
®: Used under license from American Express. Copyright ©: Amex Bank of Canada, 2007. |
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