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Reach valuable prospects and current customers through the American Express® Cardmember Information Page (CIP). CIP is a marketing opportunity that lets you channel exclusive promotional offers to American Express Cardmembers either nationally, regionally or by Card product. It is a cost-effective way of delivering high-value, high-spending customers to your business. The page is part of an innovative billing system which allows targeted communications to Cardmembers. It is sent to Cardmembers every month as part of their billing statement and contains details of exclusive offers. |
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An opportunity to increase sales |
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A CIP message is a highly effective way of generating increased sales, both by attracting new customers and by keeping your existing customers loyal. It is also extremely easy to implement, because it allows new offers to be featured on a monthly basis. Offers are provided by a number of industries, such as retail, restaurants, and lodging. |
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Is your offer compelling? |
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Is your offer worth the Cardmember picking up the phone? Can they see a tangible benefit? It does not have to be money off. It could simply be an exclusive invitation to a special preview, or an opportunity that is not available to non-Cardmembers. Try to make your offer new and exciting. A little imagination can make all the difference. |
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Is your offer straightforward? |
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The simpler the better, as far as offers are concerned. If you have to add complicated terms and conditions, you are more likely to put people off. It will also make it harder for our copywriters to express the offer clearly. Having said that, it is important to include a time deadline so that Cardmembers are motivated to act immediately. |
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Is your offer easy to take advantage of? |
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Make it clear what you want Cardmembers to do and by when. If your offer is dependent on a reservation, only give one number to call, preferably freephone. Make sure your staff are briefed to expect the calls and that the offer is available at all outlets (or specify if restricted to certain locations.) |
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How to make an offer |
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- Complete all sections of the application form below, giving full details of your offer. The more information you provide, the more likely it is to appear and the better targeted it will be.
- Submit the form at least eight weeks before you want the message to appear.
- American Express reserves the right to approve or reject the offer and the message text. Once accepted, you will be sent the offer text for checking and approval by a specified deadline
- Place within your establishment any tent cards, posters and other POP materials that American Express may supply you, to further boost awareness of the marketing program.
- If your offer cannot be accommodated, American Express will contact you.
- It is a condition of the message appearing that you keep track of the number of responses to the offer and at the end of the validity period send the final number to your American Express representative.
- It is also compulsory to undertake a formal briefing to all relevant staff before commencement of the marketing program.
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This document is in PDF format, which requires the Adobe Acrobat Reader. Acrobat and the Acrobat logo are trademarks of Adobe Systems Incorporated. |
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There is limited space available, so priority is given to the best offers for our Cardmembers. Some offers may not be accepted. There will be a participation fee for each media communication. For further information please call 03 2050 0066.
In bringing you this opportunity American Express guarantees to observe Cardmembers' privacy rights under both the law and our Company code of conduct.
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